[07.29.09] 'Girl Group, What Color Are You?' - Sexy, Pure, Unconventional - 3 Colors of Charms
'Woman World.' It is currently the peak generation of girl groups in the music industry. Amidst the steady stream of comebacks from established girl groups, new girl groups are joining in and a silent war is taking place. The personality that each group is pursuing is as clear as the intensity of the competition between them.
The various girl groups can be grouped into three general colors. First, SNSD and Brown Eyed Girls (forthwith referred to as B.E.G.) are displaying a mature image while emphasizing sexiness. On the other hand, Kara and T-ara are displaying a mature image through a cute and pure feeling. 2NE1 and 4minute are emitting unconventionality through their powerful stage manners.
We take a look at the 3 colors of charms the six girl groups have with regard to their music, choreography, and clothing.
Kara, T-ara: 'Purity Through Cuteness and Innocence'
When thinking of girl groups, the first image that pops up is purity. They use cuteness and calmness to emphasize their girlishness. This concept is used often because it is the universal image and the expectation of the general public concerning girl groups. This includes Kara and T-ara, who have activities for the second half of the year ahead of them.
Kara's lively and lighthearted song 'Wanna' shows the group's inborn bubbly charm. The speed of the song is lively and electronic sounds embellish the vocals, while the repeated phrase is cute and strong. T-ara is entering the music industry with 'Lie,' which is a medium tempo song that emphasizes powerful vocals and emits femininity through its calm rhythm.
The choreographies are characteristically calm and cute. Kara's teaser showed dancing with lots of finger movements. The action of gathering their arms in front of them and moving their hands is lively. T-ara portrays a girlish and clear image using choreography where there is not much movement except moving their hands and legs in both directions.
Both groups' pure charm is best expressed by the styles of their outfits. Kara shows their characteristic lively, cute, and bright image by wearing candy-colored T-shirts along with dresses and jeans. T-ara members collectively wear either all white or black and white clothing to portray a tidy and soft image. The clothes exude a lively, pure, and innocent feeling.
An employee of Kara's management company stated, "The existing image of Kara is cute. We tried to show a more mature feeling this time around with the music and the visuals. However, we did not toss the characteristic cute feeling of girl groups. This was used as a foundation so that fans can still see the characteristic color of Kara."
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