[2011.09.04] KARA's Unique Marketing Strategy for "Step" Catches Attention


mae

Recommended Posts

h1C1k.jpg

For the first time in 10 months, KARA will be making their comeback with their third studio album, "Step," due for release on September 6!

KARA has also launched the "KARA Channel" with YouTube for this promotion cycle in particular, adding anticipation for their impending comeback. Through their official YouTube channel (DSPKara), KARA will be kicking off on September 7 with a live feed of themselves at an opera gallery in Chungdam-dong.

Through their channel, KARA will also be releasing 'D-DAY 30' clips of footage of their rehearsal room, the set of their music video filming, and their self-cameras taken during their stay in Korea and Japan.

Their unique marketing style has been praised for being innovative and fun, as well as including fans along every step of the way leading to their comeback.

CR: SOOMPI

Link to comment
Share on other sites

is kara the first in k-entertainment industry?

while every kamilia wants dsp to be innovative and creative for good causes, let's not forget to be patient too.

it may take years for some, but it's coming..

Link to comment
Share on other sites

DSP potentially doing something smart and innovative? Who'd have thought it? Whether it works or not still has yet to be determined, but as a fan having more KARA material can only be a good thing.

Link to comment
Share on other sites

Whoever DSP hired to better promote their artists needs a big, fat raise cause they are doing a GREAT job of getting KARA out there and getting people more and more excited about their comeback. Hopefully this is just the start of great things to come, and that they continue to do this for all their artists :)

Link to comment
Share on other sites

Some time ago i felt proud for KARA and ashamed of DSP but now with all this big renovations DSP is making im starting to feel much better about DSP! im glad that the youtube channel of our lovely five is getting rather popular! i just hope someone put some eng sub for us, overseas kamilians!

btw i just checked out "Step" MV and it was just so great! *tears of bliss* c'mon let's get a 100000 views! yey!

STEP IT UP KARA & KAMILIA! FIGHTING!!!

Link to comment
Share on other sites

DSP's all out promoting Kara now.. of course, our girls deserve only the best from their company.. we all know how important Kara is to their company so they should treat them well, as in really really well

Link to comment
Share on other sites

  • 2 weeks later...
Guest
This topic is now closed to further replies.